Although the Department of Land
Use recommended denial primarily on the grounds that the
requested variances would be "contrary to the spirit of
the Unified Development Code," the 3-3 tie vote and
discussion at the board’s decision session indicated there
still is no clear precedent for dealing with such requests
from presently nonconforming businesses.
The code, enacted at the end of 1998, requires that any
substantial modification of a property, defined as anything
which affects more than half of it, comply with standards
which are more strict than those in force previously. The
intent, according to the department, is to eventually bring
into conformity existing businesses which are ‘grandfathered’
in their present situations. "As neighboring
said board member Chris Koyste.
How the McDonald’s application fared was considered
especially significant by the small-business community
because it offered a likely vehicle for establishing
precedent.
The company-owned restaurant has been at Philadelphia
Pike and Harvey Road for nearly 20 years. Like many, if not
the majority of, long-established businesses in the county,
it does not meet all the new code requirements and it can be
argued that having to come into compliance would render
expansion or modernization prohibitive even though desirable
by economic development standards.
Several members of a delegation of Claymont residents
said in fact that, except for some complaints about trash on
the site, McDonald’s is a desirable neighbor and a
business that they patronize.
The group, which included Eighth District state
Representative David Brady, argued, however, at a long and
frequently contentious public hearing that the new law
should be used to improve the appearance and character of
older communities.
"Let’s use the provisions of the U.D.C. as tools
to uplift communities like ours," Brady said. On the
other hand, said Martha Shiek, "we believe that
granting any or all of these variances [would be]
detrimental to Claymont."
Lawyer Pam Scott said that tearing down what she called
an obsolete structure and replacing it with a more efficient
one is necessary to enable franchisee Craig Welburn, who
holds eight McDonald’s franchises in Pennsylvania and
acquired his first in Delaware last April, to "remain
competitive." The company owns the building.
"I’m not proud of this restaurant," Welburn
testified. "We’re one of the dinosaurs as far as
McDonald’s is concerned."
Of some 26,000 outlets around the world, the one in
Claymont ranks about 5,000th chronologically, he said, adding
that most of those have been either rebuilt or refurbished.
Scott denied that doing the same thing in Claymont would
do harm to the neighborhood in general, and in particular to
the historic Lackey mansion which is behind it. "It’s a
tough site; we’re trying to make it better," she
said.
"We don’t need a larger, bigger, brighter McDonald’s,"
Ray Hester said.
"We don’t want Philadelphia Pike to become another
[Route] 202 (Concord Pike) or Kirkwood Highway," added George Lossé, president of the Claymont Community
Coalition.
Faith Elad, who with her husband, own, live in and
conduct a business in the Lackey mansion, presented the
board with a 70-signature petition opposing granting the
variances. She said the McDonald’s plan was "a bold
move to destroy the appearance of the neighborhood."
Welburn apologized to her for the trash blowing onto her
property and promised to take steps to prevent a
reoccurrence.
McDonald’s proposed tearing down the existing square
structure and replacing it with a rectangular one
perpendicular to Philadelphia Pike. Features
of the new restaurant would include a second drive-up window, a
self-service beverage counter and a larger cooking area.
Nancy VanKleunen Curran, the company's project manager,
said that, although there would still be a single-file
drive-up lane, a second window, to accept payment while the
other dispensed the food, has become a competitive
necessity. It was later brought out in testimony, however, that area
competitors Arby’s, Burger King and Boston Market do not
have two windows.
She also said that "moving the basement to the first
floor" was important from the standpoints of safety and
security as well as convenience and operational efficiency.
The present basement is used mainly for storage. "I don’t
see why the community should suffer to keep their people
from going up and down stairs. I go up and down stairs many
times every day," said Lossé, who has to walk with the
aid of a cane.
Scott maintained that, without a basement, the new
building would be smaller than the present one, with total
area of 3,982 square feet compared to 5,636 square feet. The
Claymonters argued that the fact the single-level building
would occupy 3,982 square feet of ground instead of the
present 2,818 makes it larger. Scott said there is no planned expansion
of restaurant seating capacity nor an increase in the number of parking
spaces.
Even if the new building were to be a "carbon
copy" of the present one, it would not meet
requirements of the development code, she said. The site is
paved to its property lines and space next door is leased
from Fusco Enterprises to handle spillover parking. Still,
she added, there is room for some additional landscaping,
although not as much as the code requires. The site is
nine-tenths of an acre.
"The lot is simply too small to accommodate a
fast-food restaurant with a drive-through (sic)
[window]," the Department of Land Use’s
recommendation said.
"I don’t think it can be brought up to code and
survive as a McDonald’s," board member Paul Clark
said. He and colleague Thomas Marconi maintained that the
adjustment board’s job is to apply the development code in
a way that does not force closure of existing business or
prevent their being competitive.
"There is a lot that McDonald’s can do to remain
competitive. What they’re asking us to do is to give them
a competitive advantage over their competition," said
Chris Koyste, who led the opposition to approval of the
variances.
Clark indicated he felt opposition to them was
shortsighted. "If there weren’t so much emotion here
tonight, people would say this [McDonald’s plan] was a
good first step in the right direction."
A tie vote on a motion to
approve is tantamount to defeat. McDonald’s only recourse
is an appeal to Superior Court.